other work :
Intel (360 ad) | DIRECTOR
Apple (360 app content) | DIRECTOR
Lumen {Interactive) | DESIGN DIRECTOR
The Bus 2 Canton (360 documentary) | CREATIVE DIRECTOR
Epic Games, Unreal (VR Ident) | DIRECTOR
F1 (TV broadcast) | CREATIVE DIRECTOR
National Television Awards (TV title sequence) | DIRECTOR
Cosmos ep04 & ep12 (TV graphic sequences) DIRECTOR
Comic relief (TV content & Studio Projection) DIRECTOR
I'm a Director & Creative Director working at the award winning design studio Imaginary Forces in LA. My role is to lead creative teams, grow ideas and craft beautiful imagery across commercials, TV and Film.
Before joining the Imaginary Forces team, I was a Creative Director at Framestore, working in both the London & LA offices for over 14 years. Here I gained extensive experience on an array of high profile projects. Initially focusing on interactive design early in my career, I developed my skills to include Vr/ 360, Installation design, as well as becoming a masterful motion graphics and visual effects artist. Notably, I was the art director or the focal point of Somerset House’s critically acclaimed Valentino Exhibition.
I moved to Framestore’s LA office 6 years ago to launch the design studio and grow a larger creative presence on the west coast within advertising. In this time I’ve had great success building strong relationships and securing subsequent work from the likes of Apple, AT&T and Google amongst many others.
As a strong communicator, I have experience presenting ideas to groups, and have even had the pleasure of presenting my design philosophies at OFFF Mexico City ‘17 & Adobe Max 2020 events.